Brand system · v1
Identity.
One typeface, three colours, one point. Everything else is restraint.
01 · Logo
The wordmark is set in Kontora ExtraBold, lowercase, tracked −1.2%. The full stop between the two words is replaced by the point: a Signal circle the size of the dot on the i. It is the only colour in the logo and the only thing that ever moves.
02 · Colour
#0B0B0C
Type, primary surfaces
#F3EFE7
Paper. Default background
#FF4D1F
The point. Accents only, never body text
#6B6963
Secondary text on Bone
#E3DCCB
Hairlines, cards, tints
#1C1C1F
Cards on Ink
03 · Typography — Kontora
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Israel builds. We report.
Display
ExtraBlack
0.9 / −3.5%
Heading
ExtraBold
1.1 / −2%
Body
Regular, 18px, 1.6. Numbers always tabular. Kontora carries the whole brand, from the wordmark to a footnote, so nothing else is ever needed.
04 · Voice
Numerate
Lead with the figure. A round, a valuation, a headcount. Then the why.
Plain
No hype words. Not disruptive, not game-changing, not revolutionary. Say what it does.
Business, not politics
We cover companies, capital and people. Everything else is out of scope, in posts and in comments.